SPECIALTIES
A dentist and a fertility clinic don't compete for the same searches
Each specialty gets its own content strategy, compliance considerations, and search approach.
Dermatology
Cosmetic and medical dermatology, from acne to skin cancer screening.
Marketing for Dermatology →Dental & orthodontics
General dentistry, cosmetic dentistry, and orthodontic practices.
Marketing for Dental & orthodontics →Gynaecology & fertility
OB/GYN and gynecology practices, fertility clinics, and IVF centres, where success-rate claims are tightly regulated.
Marketing for Gynaecology & fertility →Orthopedics
Orthopedic and orthopaedic surgery practices covering joint replacement, sports medicine, and spine.
Marketing for Orthopedics →Cosmetic & plastic surgery
Practices led by a cosmetic or plastic surgeon, covering elective and reconstructive work under strict advertising rules.
Marketing for Cosmetic & plastic surgery →Cardiology
Cardiac diagnostics, interventional cardiology, and preventive heart health.
Marketing for Cardiology →Pediatrics
Marketing for pediatricians, from general pediatric practices to pediatric specialty clinics, where parents choose on reviews.
Marketing for Pediatrics →Mental health & therapy
Psychiatry, psychology, and therapy practices.
Marketing for Mental health & therapy →Multi-specialty hospitals
Hospital groups and large multi-department health systems.
Marketing for Multi-specialty hospitals →Diagnostic centers & labs
Imaging centers, pathology labs, and diagnostic testing facilities.
Marketing for Diagnostic centers & labs →Med Spa & Aesthetics
Medspa and aesthetics clinics offering injectables, laser, and skin treatments inside a fast-moving compliance layer.
Marketing for Med Spa & Aesthetics →Weight Loss & GLP-1
Medical weight loss and GLP-1 programs, marketed around drug-class search behavior.
Marketing for Weight Loss & GLP-1 →Ophthalmology
Cataract, LASIK, retina, and dry-eye care, each with distinct search behavior.
Marketing for Ophthalmology →Urgent Care
Same-day, walk-in care marketed for minutes-to-hours decision speed.
Marketing for Urgent Care →Physiotherapy & Chiropractic
Physical therapy and chiropractic care, marketed around symptom-based search.
Marketing for Physiotherapy & Chiropractic →Urology & men’s health
Urology, urogynaecology, and men’s health or hormone clinics, where cash-pay and referral patients need to be marketed to separately.
Marketing for Urology & men’s health →Regenerative medicine
PRP, exosome, and cell therapy practices, where ad restrictions and claim substantiation shape the whole marketing plan.
Marketing for Regenerative medicine →Functional & longevity medicine
Functional, integrative, and longevity practices, where patients research for months and membership retention matters more than initial acquisition.
Marketing for Functional & longevity medicine →IV therapy & drip bars
IV hydration clinics, drip bars, and mobile infusion services, where map-pack visibility and membership retention decide the economics.
Marketing for IV therapy & drip bars →Primary care
Family medicine, internal medicine, and direct primary care or concierge practices, where a filled panel matters more than one-off leads.
Marketing for Primary care →Gastroenterology
GI groups, endoscopy centres, and hepatology practices, where referral relationships and patient anxiety both decide procedure volume.
Marketing for Gastroenterology →Neurology & spine
Neurology, headache, and neurosurgical spine practices, where condition-specific content reaches frightened patients and reassures referrers.
Marketing for Neurology & spine →ENT & audiology
ENT practices, audiology clinics, and hearing centres competing with over-the-counter devices and retail chains on price and convenience.
Marketing for ENT & audiology →Pain management
Interventional and multidisciplinary pain practices, where advertising restrictions and patient mistrust shape what can actually be said.
Marketing for Pain management →Sleep medicine
Sleep centres and apnea programmes, where most of the market is undiagnosed and the economics run on therapy adherence and resupply.
Marketing for Sleep medicine →Podiatry
Foot and ankle practices, where the marketing job is shaping which cases arrive rather than simply increasing appointment volume.
Marketing for Podiatry →Vein & vascular
Vein and vascular practices treating both insurance-covered venous disease and cash-pay cosmetic work, which need separate messaging.
Marketing for Vein & vascular →DON'T SEE YOUR SPECIALTY
We work with practices beyond this list too.
Tell us your specialty and we'll show you what a tailored strategy looks like.
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