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Notes on AI search, SEO, and marketing for medical practices
Practical, physician-reviewed articles on SEO, AEO, GEO, and what actually moves the needle for a medical practice online.
Online Reviews for Doctors
Most practices react to reviews after they show up. Practices with a strong reputation online do the opposite: they build a system before they need one.
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SEO Pricing for Doctors
Quotes for medical SEO range from $200 to $10,000 a month. Here's what drives that spread, and how to tell a fair price from a red flag before signing anything.
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Ranking on Google but Not on ChatGPT
A practice can rank page one on Google and still be invisible when a patient asks ChatGPT. Here's why the two systems disagree, and what closes the gap.
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SEO vs AEO vs GEO Explained
Three acronyms, three different jobs. Here's what each one actually does, in plain terms, and why a practice usually needs all three rather than picking one.
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The GMB Checklist for Doctors
Most GMB advice online is generic small-business advice with 'medical practice' swapped in. Here's what actually matters for a doctor's listing specifically.
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Medical Advertising Compliance Guide
These acronyms get thrown around vaguely in healthcare marketing. Here's specifically what each one restricts, and where the real risk sits.
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Get Cited by ChatGPT and Perplexity
A practical rundown of what actually makes a practice more likely to be cited by AI search tools, and what matters less than people assume.
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How to Choose a Medical SEO Agency
77% of patients research a provider online before booking. Here's what separates a medical SEO agency worth hiring from one that'll waste a year of your budget.
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